I've been working as the lead designer at the Finnish Institute Of Occupational Health (a governmental organisation) since the autumn of 2013. Over the years I’ve been working with determination to renew and build a strong and unified visual identity for FIOH. My goal has been to build a visual identity that communicates the fact that we are the leading experts in working life and occupational health.
Unifying a governmental organisation (with so many different roles and functions) under one visual identity is a huge task and an ongoing process - we have to move forward and develop our guidelines as we go along. Our latest brand book, published in January 2020, was once again a significant step along the way.
I feel now that I have succeeded in making a solid foundation to build on and I can honestly say that the work is starting to pay off.
My job as lead designer includes all kinds of tasks from hands on productive work, and providing tools and templates both within and outside our organisation to overseeing, consulting and directing the work of other designers as I’m the one responsible for the bigger picture.
Working for a governmental organisation has allowed me to learn a lot about accessible and inclusive design and I’ve started to feel quite passionate about these things. This is something I want to learn more about and where I can grow as a designer.
Job ads to be shared on social media and to also improve our employer brand.
Työpiste is an online publication promoting well-being at work.
Työpiste is a sub-brand of FIOH and the website was renewed at the same time as the FIOH website was renewed in late 2016. The web design and layout was outsourced but naturally overseen by myself and our communications and marketing team.
I wanted to design a sleek but approachable, fresh logo for Työpiste, that writes about an important subject for a broad audience.
Poolboy Productions is a Helsinki based production company founded in 2014 focusing on short films.
They wanted a humorous but at the same time simple and masculine look for their logo and visual identity.
In 2019 I redesigned the logo to be more suitable for wearable merchandise, such as sweatshirts, hoodies and t-shirts since the company has also been looking into selling ethical clothing in order to help save the Baltic Sea.
This magazine ad was part of a bigger campaign that promoted a multidisciplinary report about the future of working life. I was responsible for the campaign visuals. The photos were taken by Justus Järnefelt.
TTT (Työ Terveys Turvallisuus = Work Health Safety) is a magazine that specializes in the subject of work well-being.
When I started working at FIOH my first task was to completely renew the design and layout for TTT magazine within two months time. This work included designing a new logo for the publication. The redesign project also involved learning a different publishing software than I was used to working with.
On the left is a picture of my favorite design and layout template. Below that you can see the cover of the first issue with my design and after that the last.
I'm very proud of how the magazine design turned out from cover to cover. I fined tuned my design during the year I worked as art director for the magazine, as part of my position as lead designer/creative director at FIOH.
Due to major cut backs of governmental financing in 2015 the magazine was sold to another publisher that has since taken over the 40 year old publication.